Hélio Viana de Freitas is a Brazilian businessman and CEO of World Sports Business and HBusiness Bank.
He was one of the principal authors[1] of Brazil’s Pelé Law[2] of 1998, which abolished the “pass” which tied professional players to clubs, made possible the creation of leagues, and defined the professionalization of soccer. The Pelé Law also established the Consumer Law in Sports, obliged the accountability of managers, and created funding for Olympic and Paralympic sports. Viana also created the Indigenous Olympic Games and the Supportive Sport Program.[3]
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