Brazil Business Connect (BBC): Sport and Business in Brazil with Hélio Viana (24/03/2012)

The business of sport represents only 1% of Brazil’s GDP, while in most countries it accounts for up to 5%.
This means there is a huge market that has yet to be tapped by sports industry companies, says Hélio Viana, a bank executive who has business.

Read more (Leia mais): http://bbconnect.us/articles-2/sport-and-business-in-brazil-with-helio-viana-forbes-usa/